![]() ![]() In December, about 65.9 million people played online games, which include puzzle games and action video games. This is all possible, of course, because advertisers are increasingly interested in reaching the diverse group of Web users who like to solve puzzles, play word games and decipher mind benders online. Last year, advertisers spent about $150 million buying space on casual game sites or in the games themselves, up from $74 million in 2002, according to DFC Intelligence, a game industry research firm in San Diego. But these days, they are becoming popular marketing spots as they begin to accept more branded messages. The sites - which offer puzzle and strategy games - once focused on selling the actual games after the dot-com bust drove many advertisers away. CASUAL game sites have learned how to play the ad game.
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